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Social Influence & Demographics
Who's Watching?
As a 2025 Formula 4 driver actively racing across Southeast Asia, the UAE, and the Middle East, my digital footprint is both global and sharply targeted toward the motorsport and automotive lifestyle audience.
With over 14,000 total followers across TikTok and Instagram and consistently growing, my content spans behind-the-scenes race footage, on-track helmet cam laps, car modification tutorials, and industry product features—delivering consistent value and visibility to sponsors.
Demographics
Gender Breakdown:
Male: 72%
Female: 28%
This strong male skew aligns perfectly with automotive, lifestyle, energy, performance, and detailing brands looking to tap into enthusiast-led engagement.
Age Breakdown:
18–24 years old: 32.3%
25–34 years old: 28.8%
35–44 years old: 17.3%
45–54 years old: 12.0%
55+: 9.6%
The core of my audience is aged 18–34 (over 60% of total reach), a highly desirable, high-engagement demographic for consumer performance and lifestyle brands.
Location Breakdown:
Australia: 58.5%
Other / Global: 27.3%
United Kingdom: 3.6%
New Zealand: 2.7%
United States: 2.0%
Canada, Germany, Ireland, Malaysia, South Africa, France: under 2% each
My audience is primarily Australian-based, making my brand perfect for local Australian market targeting, with notable global reach in car culture hotspots like the UK, NZ, and the US.
Engagement Style:
I post a mix of race-weekend highlights, technical driving explainers, garage content, and brand showcases.
Video-first content (especially POVs and time-attack footage) consistently garners high engagement and share rates.
I maintain organic interaction through live streams, comments, and DMs, building strong community rapport.
Why It Matters:
Sponsors and partners benefit from exposure to an authentic, performance-focused community who buy, build, and live the motorsport lifestyle. My audience is engaged, loyal, and always seeking the next edge—whether it’s performance products, energy drinks, tech, or apparel.
If your brand values speed, focus, discipline, and community, then my platform offers the perfect ROI-focused sponsorship channel.
Let’s win together.
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